Dr. Aaron Kovaleski was recently on the BackTable VI Podcast and interviewed by Dr. Aaron Fritts. They discussed good old-fashioned TV and radio marketing and how Dr. Kovaleski has found success in using tried and true methods of advertising to grow Endovascular Consultants of Colorado. He was on Episode 367 titled “How TV and Radio Still Work to Market Your Practice”. It can be found on the BackTable website, Spotify, Apple Podcasts, and YouTube.
Podcast Show Notes
The podcast begins with Aaron’s initial dive into marketing, tips that he learned, and surprising discoveries during this endeavor. He discusses differences between TV and radio advertising and ideal promotions to run through each medium. He also notes the importance of supplementing these strategies with a physical presence.
Aaron also shares advice for building a marketing budget. He breaks down categories and percentage of funds invested towards his OBL’s TV and radio outreach. Aaron then speaks on how his practice measures the success of their efforts through analytics provided to them by TV and radio stations and CRM technology. They also discuss the time investment and step-by-step approaches for newer OBLs that are new to marketing outreach.
They conclude this episode with future directions for marketing and a shoutout for next year’s Outpatient Endovascular and Interventional Society (OEIS) Annual Meeting in Las Vegas (April 25th-27th, 2024), which will have a dedicated session on marketing and practice building led by Aaron.
About BackTable VI Podcast
The BackTable VI podcast was developed to help interventional radiologists, vascular surgeons, interventional cardiologists, and other interventional and endovascular specialists level up their day-to-day practice.
